At the beginning of this year, CENTRAL sales department produced CENTRAL BRAND KIT to strengthen CENTRAL’s brand image and prepared a project to make CENTRAL’s unique tea called ‘C Tea R.’ 

Due to the COVID-19 situation, however, we stopped the existing project altogether and began a new project called ‘Band of Brothers.’ We made emergency deliveries of hand sanitizer kits to be of small relief to clients abroad who were suffering from the rapid rise in the number of confirmed COVID-19 cases and the partial factory shutdowns (Each kit contained a hand sanitizer, a photo of the representative and a message of support). 

Sales agencies and clients who received the hand sanitizer kits sent us a message of gratitude. 

“CENTRAL is responding well to the COVID-19 situation. Let’s overcome this together!” We were able to take one step closer to CENTRAL’s business philosophy of creating a safe world through this instance of sharing.