ABOUT CENTRAL

Central, a first class company for providing safe products and devices to every transportation means,
contributes to societies in order to make safer world and better life.

Value System

경영이념 및 비전

Management Philosophy

We create a safe world through continuous innovation that enhances employee happiness, customer’s trust and social advancement.


Since its foundation, Central has made efforts for the happiness of employees, reliability of customers and social development. Most of all, Central, we place our highest priority on employee happiness. Respectful and happy employees in the workplace will do their best to provide better products and services to their customers, which in turn will lead to a better society.


To that end, Central will constantly innovate to make the world safer. The products produced by Central are the key components responsible for the safety of the vehicle. Central will continuously make an effort to build a safer product and increase the safety of our customers and make our society safer.

Vision

CENTRAL
TO YOUR
SAFE
MOBILITY

  • Role

    Our company, which name signifies “center” and “core”, will aim for

  • Target

    our employees, clients, and all members of our society

  • Goal

    to live a safe life

  • Business

    by becoming a core company that provides safe products and services for all types of transportation.

Vision of Central, ‘CENTRAL to Your Safe Mobility’ means it is a core company that adds safety to every move. Central has a vision that it will expand its business area by various means of transportation based on its core technologies and capabilities, provide safe products and services, and become a core company indispensable to customers and society.


To this end, we are increasing R&D investment, establishing a healthy and safe working environment, and implementing a strategy to enhance safety quality.

Core Values

  • 핵심가치1

    Challenge

    • Set a Challenging Goal
    • Perseverance
    • New Initiatives and Improvements
    • Encouragement for Failure
    • Positive Attitude
  • 핵심가치2

    Teamwork

    • Based on Trust
    • Aim for Common Goals
    • Create Synergy
    • Principle and Fairness
    • Communication and Understanding
  • 핵심가치3

    Responsibility

    • Mission Completion
    • Professionalism
    • Diligence
    • Honor Promises
    • Compliance with Ethics
  • 핵심가치4

    Respect

    • Respect our Community
    • Respect our Colleagues
    • Open Mindset
    • Warmth and Encouragement
    • Feedback

All of Central members think and act on the core values of challenge, cooperation, responsibility and respect.


The four core values above were selected based on the opinions of internal employees and all of Central members should possess. Central will challenge for sustainable growth, reinforce ‘cooperation’ and ‘responsibility’ for common objective and practice the value of ‘respect’ to me and the other side so as to make create a mature corporate culture.

CENTRAL Way

central_way
  • CENTRAL Way is a detailed guideline that shows how our core values are practiced by everyone in CENTRAL.
  • CENTRAL Way consists of the following ten categories. These categories serve as a standard by which everyone in CENTRAL think and act.
  • CENTRAL Way provides the answer to the question, “Am I thinking and acting the right way?”. If what you do meet the standards stated in CENTRAL Way, the answer is yes. Therefore, CENTRAL Way lies at the heart of all our decisions.
    • CENTRAL WAY
    x

    • 1. CENTRAL people take on challenges with an open and flexible mindset.

      We need to prepare for the future with an open and flexible mindset to survive in today’s fast-changing environment. CENTRAL encourages a culture of seeking new tasks and stepping into unchartered domains in order to read global trends and lead through changes. In this culture of challenge, CENTRAL people proactively seek new tasks and ways of working. If such actions are judged to go against company values, we search for solutions and respond in a flexible and nimble manner.Also, CENTRAL people are not afraid of failures. Proactive initiatives may bring results that fall below expectations. Instead of giving up, we take on challenge repeatedly with strong will and perseverance. We create our own know-how by making improvements built on past failures.For a culture of challenge to take root, we as a group need to encourage initiatives taken by our colleagues. Even if someone’s initiative turned out unsuccessfully, we must praise the effort and value the process rather than the result.

    • 2. CENTRAL people work in a smart and efficient manner.

      CENTRAL aims to become a highly productive organization that creates significant value out of people’s effort put in.Under this goal, we eliminate any unnecessary procedures and formalities in our work. We always take a critical look at how we work in order to make constant improvements and immediately revise inefficient processes to eradicate waste.Our drive for efficiency and accuracy is also reflected in how we communicate. In CENTRAL, our discussions during meetings or reports are to-the-point and brief. Documents are also written in a simple manner, and we avoid writing reports if they can be replaced with email or oral communication, which are our primary method of communicating, and do not waste time styling formats.

    • 3. CENTRAL people seek CENTRAL’s interest before the team’s, and the team’s interest before my own.

      The advantage of cooperation is making things possible by adding together individual team member’s capabilities, resources, and efforts. Drawing lines between responsibilities to avoid any blame only hinders cooperation.To create optimal results and have continuous growth, CENTRAL people seek what is best for the company as a whole. In other words, a task that serves the company’s interests or a group task that requires my cooperation are treated as priority. True cooperation comes not when we draw clear borders between our work and responsibilities but when we realize that this is “our” work, ask how I can contribute, and setting an example for others.Also, CENTRAL people make time to help colleagues. We share as much resources, information, and know-how as possible to help our colleagues.

    • 4. CENTRAL people voluntarily seek self-development and grow together with colleagues.

      True development comes when we compete with who we were yesterday in order to make a better tomorrow, and a true community is a place where members help each other reach higher. CENTRAL supports employees’ self-development, and CENTRAL people create a learning organization where members constantly learn and expand their capacity.In CENTRAL, we do not compete with our colleagues but drive each other’s growth. We are motivated by excellent colleagues and praise what our colleagues do well. We eagerly learn from each other, regardless of the colleague’s age or seniority. CENTRAL people cultivate their skills in order to become an inspiring member to other colleagues. Also, we humbly continue to learn by reading.Instead of criticizing a colleague’s shortcomings, we provide objective feedback to help the colleague make improvements. Teamwork is about allowing each other do even better at what they do well, and build a complementary relationship to minimize individual shortcomings.

    • 5. CENTRAL people pursue excellence.

      An excellent workplace defined by CENTRAL not only has a good working environment and employee welfare but is where people work with the highest standards.CENTRAL people strive to become exceptional at work that inspires others to do the same. The more exceptional people there are in CENTRAL, the more help we can give each other and do more in less time. To be exceptional means to be bold enough to aim for the world’s highest level of excellency, achieve challenging goals with strong will and perseverance, create value to our clients, and work for common interests based on a community spirit.

    • 6. CENTRAL people demonstrate full responsibility based on freedom.

      A person is motivated to achieve a goal when given the freedom to think on their own, rather than when ordered to do so. CENTRAL gives responsibility and authority to its team members in order to maximize the benefit of freedom. To work independently is to make the best possible decision based on authority given, and work at a level that is second to none. CENTRAL people gather information and coordinate opinions of those involved and demonstrate full responsibility and passion in order to work at the highest level of excellence.A culture of freedom and responsibility is created when we trust each other. As trust is something you earn rather than given, in order to gain colleagues’ trust CENTRAL people must work with a strong sense of ownership and passion.

    • 7. CENTRAL people act proactively.

      What CENTRAL asks for in a culture of freedom and responsibility is a proactive attitude and full engagement in work.CENTRAL people do not wait for others to give orders but take responsive measures proactively in advance before issues break out. Individuals feel a high sense of satisfaction when they have freedom and are allowed to take initiative. This satisfaction enables people to be have complete focus on their work. In CENTRAL, we become fully engaged in what we do voluntarily, are passionate about our job, and strive to create a better tomorrow.

    • 8. CENTRAL people meet strict ethical standards and principles.

      CENTRAL does not tolerate issues that violate moral, ethical, or legal standards. A Zero-Tolerance Policy is applied to such violation, regardless of how trivial it may be.CENTRAL people uphold principles and fairness when working. The one standard we uphold as individuals is to “live with integrity”. Regardless of the situation, we act by our conscience and this holds true even without supervision. We make decisions after thorough verification and we do not work based on loose standards or lack of consent. Our work is not influenced by personal relations but is done through a strict qualification process based on principles.

    • 9. CENTRAL people pursue a horizontal culture.

      Hierarchy and top-down organizations constrain freedom and create a rigid environment. CENTRAL avoids an “authoritative culture” and pursues a culture where authority comes naturally based on skills, experience, and actions that set an example for others. CENTRAL people do not hesitate to voice their opinion. We do not hide issues when they arise and collectively search for solutions.We pursue common goals and have an open mind toward each other in order to seek better ways. When giving an opinion or suggestion, we provide thorough explanation of its background and purpose. When someone gives advice or a different view about what we do, we refrain from thinking that our territory is being intruded on and instead listen.Meanwhile, we acknowledge that communication is horizontal yet decision-making is vertical. As communication is a process that facilitates the best possible decision-making by those responsible, participants must carry out discussions freely and horizontally. Managers must gather information and opinions from such discussions, make decisions and execute swiftly based on the delegation policy.

    • 10. CENTRAL people act based on respect for humankind.

      To respect means to value everyone regardless of differences such as social status, age, gender, educational background, and physical attributes. Respecting each other and recognizing each person’s value lie at the foundation of CENTRAL’s organizational culture.Showing respect can begin from a small gesture or what we say each day. If respect isn’t shown in our everyday actions, it merely becomes an empty word.CENTRAL people try to understand their colleague’s situation when communicating. We listen carefully to others’ opinions and explain our thoughts and persuade logically when necessary in order to solve issues. We do not get angry, criticize, or use abusive language when someone disagrees with us. We also avoid acts of indifference, ignorance, rudeness, mocking, self-protection and making condescending remarks.Above all, we must strive to earn the respect of others in order to create a work environment where we show and receive respect from each other.

    • Close

    Embracing Diversity

    Embracing_Diversity
  • With"Respect for Humankind"at the core of our values, CTR Group embraces diversity at its workplace.
  • This is grounded in the belief that diversity is valuable and is practiced by respecting everyone and our differences.
  • Promoting an inclusive culture and maintaining diversity is essential to an organization's sustainable success in the global era.
  • Inclusive culture facilitates innovative and flexible thinking, enables better decision-making, and strengthens problem-solving skills in complex situations.
  • That is why at CTR Group, we are committed to creating an inclusive work environment that repects the diversity of its people.
  • To enable every employee to strive, we put in place a transparent and non-discriminatory HR system and organizational culture.

    • History

    • 1960.9

    • 1971.2

    • 1971.10

    • 1973.3

    • 1987.7

    • 1990.2

    • 1991.4

    • 1992.3

    • 1994.2

    • 1994.12

    • 2000.12

    • 2007.5

    • 2011.4

    • 2011.10

    • 2014.3

    • 2015.1

    • 2015.3

    • 2017.3

    • 2017.3

    • 2017.5

    • 1960.9
      Founded Shilla Ironworks

    • 1971.2
      Changed company name into ‘Korea Central Automobile Industry Co., Ltd’

    • 1971.10
      Founded Central CAS and started casting businesses

    • 1973.3
      Localized development of steering parts for the first time in Korea

    • 1987.7
      Completion of Changwon Plant in ‘Korea Central Automobile Industry Co., Ltd’

    • 1990.2
      Established affiliated technology R&D Center

    • 1991.4
      Founded Central CMSand started machining business

    • 1992.3
      Changed company name into ‘Central’

    • 1994.2
      Established Central Motek

    • 1994.12
      Started first OEM export

    • 2000.12
      Acquisition of Central LTS

    • 2007.5
      Acquisition of Central DTS started driving equipment business

    • 2011.4
      Established NEO CTR build AM business specialized system

    • 2011.10
      Established Chinese Janggahang Corporation (CTR CHINA)

    • 2014.3
      Extended steering part module businesses

    • 2015.1
      Entered into braking parts businesses

    • 2015.3
      Founded Mexico Monterrey Corporation (CTR MEXICO)

    • 2017.3
      Completed Central DTSDaegu Plant

    • 2017.3
      Completed Central CMSDaehap Plant

    • 2017.5
      Completed Central Smart Campus

    Reward Result

    수상실적

    • 2019.07
      2019 Korea's Job Selection Company

    • 2011~2016
      5 executive GM superior quality suppler

    • 2015.12
      Appointed as best partner for Hyundai Mobis and best partnership company in 2015

    • 2015.11
      Awarded with IR52 Jang Young Sil Technology Innovation Prize

    • 2015.10
      Awarded with Hyundai Automobile Group’s Chairman’s prize in 2015

    • 2014.12
      Awarded with 200 million Dollar’s Export Tower

    • 2014.5
      Appointed as a targeted company for ‘2014년World Class 300’ Project (Ministry of Small and Medium Enterprise)

    • 2013.10
      Appointed as a target company for ‘Korean type Hidden Champion’ Business (The Export-Import Bank of Korea)

    • 2009~2012
      Appointed as 4 executive GM best partnership company (Supplier Of The Year)

    • 2006.11
      Awarded with 100 million Dollar’s Export Tower

    • 2002.11
      Awarded with 50 million Dollar’s Export Tower

    CEO

    ceo

    CEO Greetings

    Central will think differently and make ‘Innovation’ our custom by continuing to innovate product and services and provide safe products and services for all transportation methods and ultimately make safer and better world.

    CENTRAL will provide employees a happy workplace that can achieve their dreams and self-fulfillment and become a partner who places trust in clients with high quality service and technology, and act based on the principle of social responsibility as part of a community, contributing to a better society.

    CEO Tae Ryong Kang

    ceo sign

    CI

    CI

    Word Mark

    워드마크

    The word mark of Central Inc indicating ‘Center’ and ‘Core’ expresses Central as acronym of CTR.
    Here C means ‘Challenge, T means ‘Teamwork (Cooperation), R means Responsibility & Respect.
    All products delivered Central indicate reliability and unlimited possibility
    so that all customers use safely and also indicates advancing to the world as a global leader.


    [Meaning from shape of CTR]

    Sloped angle for CTR word mark is 66.5° and created as a concept of globe’s axis 66.5° on revolving orbit
    and this means Central’s global progress and dynamic aspects toward future.

    [Meaning of ratio]

    This word mark is created with its ratio, Horizontal (3.65): Vertical (1) Here ‘1’ means an industry leader and winner.
    ‘36.5’ indicates human body’s temperature, which means human-centric management
    and 365 days’ customer satisfaction-prioritized management.

    Logo Type

    로고타입

    Logo type of Central Inc. indicates pursuing trust with excellent products and service and wills for endless innovation.

    Signature

    시그니처

    Signature of Central has its purposes to unify image actively by combining word mark
    and logo type efficiently and systematically and its usage is properly selectable depending on situations.

    Brand Architecture

    Master Brand

    • 브랜드 아키텍처 시그니처

    Corporation

    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처

    Companies or Divisions

    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처
    • 브랜드 아키텍처 시그니처

    Brand architecture signature is a hierarchicalstructure used by Central’s business areas and
    it is internal management guideline for effective management of brand and Central group’s organization chart.
    These should be used without abuse and incorrect usage when they are used for Central’s affiliated companies and internal relations.

    Color System

    Passion Red

    Printed Color Pantone 485C
    Process Color C5 M98 Y100 K0
    RGB Color   R226 G35 B26

    Passion Red
    Main Color Passion Red in the word mark indicates passion and courage to spread Central’s endless potential capabilities for future.

    Steel Grey

    Printed Color Pantone Cool Grey 9C
    Process Color C0 M0 Y0 K65
    RGB Color   R120 G120 B122

    Steel Grey
    Secondary Color Steel Grey in logo type indicates safety and future-centric business directions felt by Central’s products.

    JPG Download download AI Download download

    Overseas Network

    해외 네트워크

    • CTR CHINA

    • CTR VINA
      (Vietnam)

    • CTR RUS
      (Russia)

    • CTR AMERICA

    • CTR EUROPE
      (Europe Technical Center))

    • CTR EUROPE
      Poland Branch

    • CTR
      USA Office

    • CTR
      France Office

    • CTR
      Kazakhstan Office

    • CTR
      Thailand Office

      • Address Zhangjiagang Factory Jintang Road, Economic Development Zone(S), Zhangjiagang City, Jiangsu Province, China
        Main product Steering / Suspension / Brake
        Tel 86-512-8883-9710
        Fax 86-512-8883-9900
      • Address Danang Factory Tam Thang Industrial Zone, Tam Thang Commune, Tam ky City, Quang Nam Province, Vietnam
        Main product Ball Joint / ITR, OTR / Stabilizer Link
        Tel 84-235-3822-2000
        Fax 84-235-3555-886
      • russia
        Address 129090, Russia, Moscow, Schepkina str., 33, Business Center “ETIMAⅡ”, 8th floor.
        Tel +7 (495) 748 9559
      • america
        Address 100 W Broadway STE 3000, Long Beach, CA 90802 USA
        Tel +1-323-332-1417
      • Address Monterrey Factory Av. Del parque 2115, Monterrey technology park, Cienega de flores, N.L, Mexico, C.P 65550
        Main product ITR, OTR
      • Address CTR Europe GmbH, Kaiserstr.100, 52134 Herzogenrath, Germany
        Tel +49-2407-5019-115
      • poland
        Address Zajecza 15, 00-351, Warsaw, Poland
        Tel +48-22-457-76 83
      • america
        Address 3000 Town Center STE 1325, Southfield, MI 48075 USA
      • Address 050057, Timiriyazev str., 42, Expo-City, pav. 15/107, 2nd floor
      • Address 3F, Summer Hill, 1106 Sukhumvit Roadm Prakhanong Sub-Distric, Klongtoey District, Bangkok, Thailand (Zipcode : 10110)

    Domestic Network

    국내 네트워크

    • CENTRAL

    • MOTEK

    • CMS

    • CTR EcoForging

      • Address Changwon Plant 551, Gongdan-ro, Seongsan-gu, Changwon-si, Gyeonsangnam-do, Korea (51557)
        Main product Streering Gear Ass’y part / Suspension part
        Tel 055-278-0200
        Fax 055-283-0919
      • headquarters_img
        Address CTR Building 6, Jungang-daero 228beon-gil, Uichang-gu, Changwon-si, Gyeongsangnam-do, Korea (51439)
        Main jobs Group Support
        Tel 055-278-0200
        Fax 055-261-5491
      • Address Masan Plant 211, Jayumuyeok 3-gil, Masanhoewon-gu, Changwon-si, Gyeonsangnam-do, Korea (51338)
        Main product C/ARM, ITR, OTR, B/JOINT, CABJ, S/LINK
        Tel 055-290-5300
        Fax 055-251-1901
      • #
        Address Yeongsan Plant 307-106. seorisangchon-gil, Yeongsan-myeon, Changnyeong-gun, Gyeonsangnam-do, Korea (50342)
        Main product STAB LINK
        Tel 055-520-3000
        Fax 070-4275-1267
      • Address Yeongsan Plant 307-50, Seorisangchon-gil, Yeongsan-myeon, Changnyeong-gun, Gyeonsangnam-do, Korea (50342)
        Main product Steering / Suspension
        Tel 055-520-0200
        Fax 055-520-0297
      • Address Smart Campus Technical & Business Center, CENTRAL SMART CAMPUS, 41-4, Burim-ro 170beon-gil, Dongan-gu, Anyang-si, Gyeonggi-do, Korea (14055)
        Main jobs technologies marketing / pre-research
        Tel 031-470-3952
        Fax Marketing Head Office : 82-70-4275-1921
        NEOCTR : 82-70-4275-1931
        R&D Center : 82-70-4275-1941
      • Address Ulsan Plant 115, Modulehwasaneop-ro, Buk-gu, Ulsan-Si, Korea (44246)
        Main product Axle assy’
        Tel 052-290-1300
        Fax 052-290-1395
      • Address Seosan Plant 229-43, Mujangsaneop-ro, Jigok-myeon, Seosan-si, Chungcheongnam-do, Korea (31919)
        Main product Transmission parts
        Tel 041-670-1824
        Fax 041-666-1971
      • Address Daegu Plant 100, Gukgasandan-daero, 39-gil, Guji-myeon, Dalseong-gun, Daegu-si, Korea (43011)
        Main product Powertrain
        Tel 053-610-9700
        Fax 070-4275-1735
      • Address Daehap Plant 68-26, 68-27, Daehapsaneopdanji-ro, Daehap-myeon, Changnyeong-gun, Gyeonsangnam-do, Korea (50307)
        Main product Comp Housing / Master Cylinder
        Nolse Cove
        Tel 055-530-5600
        Fax 070-4275-1603
      • Address Yeongsan Plant 307-106. seorisangchon-gil, Yeongsan-myeon, Changnyeong-gun, Gyeonsangnam-do, Korea (50342)
        Main product Steering / Suspension / Transmission
        Tel 055-520-3000
        Fax 055-520-3091
      • Address Miryang Plant 24-9, Chodongnonggongdanji-gil, Chodong-myeon, Miryang-si, Gyeonsangnam-do, Korea (50455)
        Main product Aluminum forging
        Tel 055-391-2268
        Fax 055-391-6399