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For a month in October, CTR VINA conducted Hanoi Campaign to meet and communicate with sub-dealers.
In the case of the AM Division, most of the time when you go on a business trip, you meet buyers or importers. In this campaign, we met sub-dealers who sell CTR products such as wholesalers, retailers, and garages, directly to importers’ consumers.
In Hanoi, Vietnam, we visited the shopping street where auto parts stores are most concentrated, met sub-dealers, explained CTR products and the brand, answered technical questions, and communicated with them about the products and quality. Through this campaign, we were able receive detailed feedback on what's positive about the CTR products, shortcomings, and things we can't hear without meeting the customers in person.
In addition, CTR VINA has become a sponsor of the Hanoi Automobile Parts Traders Association. This is the first time for the association that a foreigner or a manufacturer be a sponsor. Under the common interest on automobile parts, we are making efforts to make various communications listen to the voices of our customers. CTR VINA's sales team said, “This campaign and sponsorship activities helped us a lot in our marketing strategy as we were able to see and hear the current brand and marketing trends while meeting various customers.” The campaign will expand to the provinces near Hanoi in December,
